Gijs de Kogel

creative strategist  |  content & brand developer

Gijs de Kogel connects brands with people through engaging content-driven communication and brand experiences. He combines his creative skills with a strong strategic insight to develop brands that are instantly recognizable. He has gained on- and offline experience as a senior creative in the advertising industry and as creative director (marketing & e-commerce) at fashion brand OILILY.

Some well-known taglines (payoffs) created by Gijs, are: 

Let op! Geld lenen kost geld (AFM) | Knorr. Maak er wat van. (Unilever) | Word geen slaaprijder (Min. van Infrastructuur en Waterstaat) | WAT BEN JIJ VAN PLAN? (Plan Nederland) | Kinderen eerst. (Unicef) | Something for you means everything to her (Return to Sender).

His work has repeatedly been nominated and awarded by Cannes Lions, D&AD, Clio Awards, Webby Awards, Echo Awards, Epica Awards, ESPA Awards, European Effie Awards, ADCN, Gouden Loekie (Dutch Public Choice Award), Esprix Awards and SAN Awards.

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Gijs de Kogel

SingelStaete (office 109)

Singel 250


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    Rock 'n' Roll tennis by André Agassi

    His hand-eye coordination is the quickest I've ever seen on a tennis court. He saw the ball early, anticipated it perfectly, and he transferred his bodyweight into his groundstrokes at exactly the right moment. His damaging forehand marked the beginning of modern tennis.