Absolut. Definitively. 
Amsterdam.

Absolut’s iconic bottle campaign began in 1980, growing U.S. sales from 10,000 to 4.5 million cases by 2000. To reach new markets, the brand launched city-specific ads, including Absolut Amsterdam, first featuring a canal house shaped like the bottle.

In 2003, Leon Baaren and I created the new Absolut Amsterdam ad for TBWA\Paris, depicting a 'bakfiets' stacked with furniture forming the bottle shape.

In 2008, Absolut won the Grand European Effie for its legendary decades-long campaign — our ad was part of the winning submission.

Client: The Absolut Company

Agency: TBWA\Paris

Brand concept - Gijs de Kogel, Leon Baaren

Copy - Gijs de Kogel, Leon Baaren

Artdirection - Leon Baaren, Gijs de Kogel

Photograpy - Andy Glass​

Account - Sophie Guyon, Constance Le Faou