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AFM
Credit warning with stopping power.
In 2009, the AFM (Authority for the Financial Markets) decided to make it mandatory for all financial institutions to include a credit warning in their advertising. I created the slogan: Let op! Geld lenen kost geld (Attention! Borrowing money costs money). It probably makes me the most quoted copywriter in the Netherlands since 2009.
Agency - Roorda Advertising Agency
Concept - Gijs de Kogel
Copy - Gijs de Kogel
Art - Mart Boudestein
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