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AFM

Credit warning with stopping power.

In 2009, the AFM (Authority for the Financial Markets) decided to make it mandatory for all financial institutions to include a credit warning in their advertising. I created the slogan: Let op! Geld lenen kost geld (Attention! Borrowing money costs money). It probably makes me the most quoted copywriter in the Netherlands since 2009.

Agency - Roorda Advertising Agency

Concept - Gijs de Kogel

Copy - Gijs de Kogel

Art - Mart Boudestein

Let's work together
Contact me for selling ideas, effective branding, memorable (online) campaigns and impactful content creation for every touchpoint in the customer journey.

© 2025 by Gijs de Kogel.

All intellectual property reserved.

Skills
Creative strategy
Branding & positioning
Brand development
Concept development
Content strategy
Content creation
Storytelling
Social media strategy
Script writing
SEO copywriting
Contact
Gijs de Kogel
Jan Tooropweg 9
1861 CC Bergen
The Netherlands

gdekogel@hotmail.com
+31 (0)6 21 22 79 21
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