Quattro — 'four' in Italian — is known as Audi’s legendary all-wheel drive system. Although, Audi Quattro as a division was rebranded as Audi Sport in 2016, the all-wheel drive technology is still called Quattro. It delivers superior traction, control, and confidence on any road, in any condition. Leon Baaren and I came up with an 'evolutionary' idea for a Quattro ad during our time at DDB Amsterdam.