Vacanze, vini e olio d'oliva.

Cazebonne was known for its tailor-made wine and culinary trips in France. When expanding to Tuscany, they wanted a creative way to announce it.

We designed a six-part mailing campaign, sent over six days to editors of travel and culture magazines. Each day, they received an A3-sized envelope with a beautifully crafted, titillating teaser message about Tuscany. On the final day, we revealed Tuscany as the newest travel destination for Cazebonne.

The result? Over 38% of contacted magazines covered the news (free publicity), and bookings soared. The campaign won a Silver Esprix, a Silver Echo Award in San Francisco, and a Gold Lion in Cannes.