Climate change in the workplace.

The TV commercial featured an emotional call by L. Goor — a spoof on Al Gore’s An Inconvenient Truth movie trailer — highlighting the major labor market shortage in the Netherlands in 2007.

On behalf of Centraal Beheer Achmea he offered a solution: Corporate Warming — Climate change in the workplace. A free book for employers, available at corporatewarming.nl, offered practical tips and attractive benefits to create the best working conditions with a warm atmosphere. 

The campaign was awarded a Bronze Esprix and a Bronze European Esprix (IMC Award), and the website was nominated by The Webby Awards.

Client - Centraal Beheer Achmea

Agency: DDB Amsterdam, Tribal DDB

Brand concept - Gijs de Kogel, Michel Jongeneel

Copy - Gijs de Kogel, Rob Schippers

Artdirection - Michel Jongeneel, Martin Cornelissen