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CENTRAAL BEHEER ACHMEA

Who drives better,
men or women?

To promote Centraal Beheer’s Beter Bewust Autoverzekering, we launched De Strijd om wie er beter rijdt! — the ultimate battle of the sexes.

TV ads directed drivers to competing sites: vrouwenrijdenbeter.nl and mannenrijdenbeter.nl. Over 3 weeks, 1.1 million visitors tackled driving challenges, with Radio 538’s Strijdjournaal covering the action. The result? Soaring insurance sales, a Silver Esprix (2008), and—sorry women—men won.

Client - Centraal Beheer Achmea

Agency: DDB Amsterdam

Brand concept - Gijs de Kogel, Michel Jongeneel, Rob Schippers 

Copy - Gijs de Kogel, Rob Schippers

Artdirection - Michel Jongeneel

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Contact me for selling ideas, effective branding, memorable (online) campaigns and impactful content creation for every touchpoint in the customer journey.

© 2025 by Gijs de Kogel.

All intellectual property reserved.

Skills
Creative strategy
Branding & positioning
Brand development
Concept development
Content strategy
Content creation
Storytelling
Social media strategy
Script writing
SEO copywriting
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Gijs de Kogel
Jan Tooropweg 9
1861 CC Bergen
The Netherlands

gdekogel@hotmail.com
+31 (0)6 21 22 79 21
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