top of page
HS Champaign.001.jpeg
DE HARTSTICHTING

Your name is a winning ticket.

Heart disease affects 1.7 million Dutch people — a number set to rise without action. The Heart Foundation funds vital research to detect heart disease earlier, but it relies entirely on donations.

That’s why we came up with an innovative way to raise funds: a lottery. Together, we created the Name Lottery — where your name is your ticket and €1 million is up for grabs each month. Our tagline says it all: Je naam is een lot uit de loterij (Your name is a winning ticket).

Why? Because 80% of your every entry fee goes directly to the Heart Foundation. So, you're a winner anyway, even if you don't win a prize.

Agency: gijsdekogel.com

Client: Richard van Nijkerk, Jeroen van der Meulen

Concept - Gijs de Kogel, Charles Hale, Jeroen van der Meulen

Copy - Gijs de Kogel

Art - Charles Hale

Let's work together
Contact me for selling ideas, effective branding, memorable (online) campaigns and impactful content creation for every touchpoint in the customer journey.

© 2025 by Gijs de Kogel.

All intellectual property reserved.

Skills
Creative strategy
Branding & positioning
Brand development
Concept development
Content strategy
Content creation
Storytelling
Social media strategy
Script writing
SEO copywriting
Contact
Gijs de Kogel
Jan Tooropweg 9
1861 CC Bergen
The Netherlands

gdekogel@hotmail.com
+31 (0)6 21 22 79 21
Social
  • LinkedIn
  • Instagram
  • Facebook
bottom of page