
DE HARTSTICHTING
Your name is a winning ticket.
Heart disease affects 1.7 million Dutch people — a number set to rise without action. The Heart Foundation funds vital research to detect heart disease earlier, but it relies entirely on donations.
That’s why we came up with an innovative way to raise funds: a lottery. Together, we created the Name Lottery — where your name is your ticket and €1 million is up for grabs each month. Our tagline says it all: Je naam is een lot uit de loterij (Your name is a winning ticket).
Why? Because 80% of your every entry fee goes directly to the Heart Foundation. So, you're a winner anyway, even if you don't win a prize.
Agency: gijsdekogel.com
Client: Richard van Nijkerk, Jeroen van der Meulen
Concept - Gijs de Kogel, Charles Hale, Jeroen van der Meulen
Copy - Gijs de Kogel
Art - Charles Hale