New era, fresh energy.

In the early 2000s, Eneco Energie was one of the first energy suppliers to offer eco-friendly energy. Ecostroom was generated from all available renewable sources like sun, wind, water, and biomass — delivering 100% clean energy. At least, that was the marketing story. In reality, there wasn’t enough Ecostroom to guarantee everyone truly clean energy. We created a strong key visual featuring a little bird, used in ads and mail packs. The case was nominated for the Esprix. But we also took the initiative to write an advertorial telling the real story. Unfortunately, it was never published.