Knorr's wanted a high-profile campaign to promote their world dishes. One tv commercial featured soccer player Rafael van der Vaart who in 2005 had to choose between transferring to Hamburger SV or FC Barcelona. His wife, tv host Sylvie Meis, favored Barcelona for better shopping opportunities. But Rafeal went with Hamburg: a minor setback for Sylvie. Another spoofed the popular reality show Joling & Gordon over de vloer, placing the two on an Argentinian ranch where they tried to adapt. 

The tagline Maak er wat van (Make the most of it) encouraged both overcoming setbacks and enjoying a wholesome Knorr meal.

Agency: PPGH/JWT (currently: VML)

Brand concept - Gijs de Kogel, Michiel Neefjes

Copy - Gijs de Kogel

Artdirection - Michiel Neefjes, Gijs de Kogel