top of page
Lay's Crispy.003.jpeg
LAY'S

Turning sustainable farming into a crispy game.

How do you communicate that your potatoes are grown locally and sustainably without sounding dull? Enter Crispy — a fun, virtual potato inspired by the ’90s Tamagotchi. Players are invited to nurture Crispy by watering it, protecting it from the cold, and by playing his favorite music. Along the way, they receive bite-sized fun facts about Lay’s sustainable farming program.

If they complete all levels within a week, their Crispy potato is ‘harvested,’ sent to the in-app Lay’s factory, and turned into chips. All players receive a free bag of Lay’s chips made from their very own Crispy.

Client - Pepsico

Agency: Brompton Road

Concept - Gijs de Kogel, Maarten Pex

Copy - Gijs de Kogel

Art - Maarten Pex

Let's work together
Contact me for selling ideas, effective branding, memorable (online) campaigns and impactful content creation for every touchpoint in the customer journey.

© 2025 by Gijs de Kogel.

All intellectual property reserved.

Skills
Creative strategy
Branding & positioning
Brand development
Concept development
Content strategy
Content creation
Storytelling
Social media strategy
Script writing
SEO copywriting
Contact
Gijs de Kogel
Jan Tooropweg 9
1861 CC Bergen
The Netherlands

gdekogel@hotmail.com
+31 (0)6 21 22 79 21
Social
  • LinkedIn
  • Instagram
  • Facebook
bottom of page