Memorable campaigns.

A fashion brand works from collection to collection, but every collection needs a unique identity. That’s why Oilily used inspiration themes. The theme guided the design, styling, and marketing communication of each collection. On this page, I’ve gathered the most memorable campaigns I created as Oilily's brand director. Couldn't have done this without the help of incredibly talented designers, stylists, photographers, graphic designers, directors, editors, project managers, and, of course, the models. Thanks a bunch.

Agency: gijsdekogel.com

Brand concept - Gijs de Kogel

Copy - Gijs de Kogel

Art direction - Gijs de Kogel, Linda Gümüs Geritsen

Graphic design - Sascha van Puyl, Michael Santee

Photographer - Miscellaneous

Director - Miscellaneous

Stylist - Linda Gümüs Gerritsen, Jet Vervest

Women's Wear Designer - Henk Goewie

Children's Wear Designer- Room Seven

​Bags & Accessoreis - Roland Smit, Colorful Licenses

Account - Fieke van Woerkom, Francien Winder