Don't waste your energy.

Osprey Energy, a fossil fuel trader, embraced cleaner biofuels — despite higher costs and a customer-first market. A ‘green’ message alone wouldn’t cut it. We defined their brand identity with a promise balancing customer needs and sustainability:The smartest way to get from A to B. Because every transporter wants what’s best for both the planet and their wallet.

This set the stage for a bold payoff: Don’t waste your energy. In other words, you can try to secure the best fuel rates, and top-tier biofuels to cut emissions yourself, but Osprey does a better job. 

Agency: GOAT

Concept - Gijs de Kogel, Maarten Pex

Copy - Gijs de Kogel

Art - Maarten Pex