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OSPREY ENERGY

Don't waste your energy.

Osprey Energy, a fossil fuel trader, embraced cleaner biofuels — despite higher costs and a customer-first market. A ‘green’ message alone wouldn’t cut it. We defined their brand identity with a promise balancing customer needs and sustainability:The smartest way to get from A to B. Because every transporter wants what’s best for both the planet and their wallet.

This set the stage for a bold payoff: Don’t waste your energy. In other words, you can try to secure the best fuel rates, and top-tier biofuels to cut emissions yourself, but Osprey does a better job. 

Agency: GOAT

Concept - Gijs de Kogel, Maarten Pex

Copy - Gijs de Kogel

Art - Maarten Pex

Let's work together
Contact me for selling ideas, effective branding, memorable (online) campaigns and impactful content creation for every touchpoint in the customer journey.

© 2025 by Gijs de Kogel.

All intellectual property reserved.

Skills
Creative strategy
Branding & positioning
Brand development
Concept development
Content strategy
Content creation
Storytelling
Social media strategy
Script writing
SEO copywriting
Contact
Gijs de Kogel
Jan Tooropweg 9
1861 CC Bergen
The Netherlands

gdekogel@hotmail.com
+31 (0)6 21 22 79 21
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