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OSPREY ENERGY
Don't waste your energy.
Osprey Energy, a fossil fuel trader, embraced cleaner biofuels — despite higher costs and a customer-first market. A ‘green’ message alone wouldn’t cut it. We defined their brand identity with a promise balancing customer needs and sustainability:The smartest way to get from A to B. Because every transporter wants what’s best for both the planet and their wallet.
This set the stage for a bold payoff: Don’t waste your energy. In other words, you can try to secure the best fuel rates, and top-tier biofuels to cut emissions yourself, but Osprey does a better job.
Agency: GOAT
Concept - Gijs de Kogel, Maarten Pex
Copy - Gijs de Kogel
Art - Maarten Pex
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