Huismerk — a subsidiary of Romeo Financiële Diensten — is a service provider for independent financial advisors. Despite misconceptions that their products are expensive and their services are intrusive, Huismerk offers a fully flexible, pay-as-you-go model. Inspired by its name — linked to supermarket private labels — we positioned Huismerk as an accessible, budget-friendly provider. The campaign, built around the tagline Pak je voordeel (Get more for less), emphasizes its stand-alone, ready-to-use products. Its fresh, disruptive visual style resonated strongly with the target audience.