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ROMEO FINANCIËLE DIENSTEN

Get more for less.

Huismerk — a subsidiary of Romeo Financiële Diensten — is a service provider for independent financial advisors. Despite misconceptions that their products are expensive and their services are intrusive, Huismerk offers a fully flexible, pay-as-you-go model. Inspired by its name — linked to supermarket private labels — we positioned Huismerk as an accessible, budget-friendly provider. The campaign, built around the tagline Pak je voordeel (Get more for less), emphasizes its stand-alone, ready-to-use products. Its fresh, disruptive visual style resonated strongly with the target audience.

Agency: gijsdekogel.com

Client: René Donkers, Edsel de Graaf

Concept - Gijs de Kogel, Leon Baarn

Copy - Gijs de Kogel

Art - Leon Baaren

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Contact me for selling ideas, effective branding, memorable (online) campaigns and impactful content creation for every touchpoint in the customer journey.

© 2025 by Gijs de Kogel.

All intellectual property reserved.

Skills
Creative strategy
Branding & positioning
Brand development
Concept development
Content strategy
Content creation
Storytelling
Social media strategy
Script writing
SEO copywriting
Contact
Gijs de Kogel
Jan Tooropweg 9
1861 CC Bergen
The Netherlands

gdekogel@hotmail.com
+31 (0)6 21 22 79 21
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