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SPORTLIFE

Can you make it
to the pack?

For Sportlife we created a campaign that dared urban sports athletes to claim a spot on Sportlife's packaging by uploading a picture of their coolest moves at the campaign website. The pictures that received the most votes were printed on the back.

The campaign was awarded at various international award shows, among which Cannes Lions, D&AD, Clio Awards and ADCN.

Agency: PPGH/JWT (currently: VML)

Brand concept - Gijs de Kogel, Michiel Neefjes

Copy - Gijs de Kogel, Michiel Neefjes

Artdirection - Michiel Neefjes, Gijs de Kogel

Let's work together
Contact me for selling ideas, effective branding, memorable (online) campaigns and impactful content creation for every touchpoint in the customer journey.

© 2025 by Gijs de Kogel.

All intellectual property reserved.

Skills
Creative strategy
Branding & positioning
Brand development
Concept development
Content strategy
Content creation
Storytelling
Social media strategy
Script writing
SEO copywriting
Contact
Gijs de Kogel
Jan Tooropweg 9
1861 CC Bergen
The Netherlands

gdekogel@hotmail.com
+31 (0)6 21 22 79 21
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