Gijs de Kogel
creative strategist | content & brand developer
Gijs de Kogel connects brands with people through engaging content-driven communication and brand experiences. He combines his creative skills with a strong strategic insight to develop brands that are instantly recognizable. He has gained on- and offline experience as a senior creative in the advertising industry and as creative director (marketing & e-commerce) at fashion brand OILILY.
Some well-known taglines (payoffs) created by Gijs, are:
Let op! Geld lenen kost geld (AFM) | Knorr. Maak er wat van. (Unilever) | Word geen slaaprijder (Min. van Infrastructuur en Waterstaat) | WAT BEN JIJ VAN PLAN? (Plan Nederland) | Kinderen eerst. (Unicef) | Something for you means everything to her (Return to Sender).
His work has repeatedly been nominated and awarded by Cannes Lions, D&AD, Clio Awards, Webby Awards, Echo Awards, Epica Awards, ESPA Awards, European Effie Awards, ADCN, Gouden Loekie (Dutch Public Choice Award), Esprix Awards and SAN Awards.
In 1978 he gave me Danny Zuko. I immediately picked up smoking to be like him. And in 1994 he amazed me as Vincent Vega. It was an evenly great performance, although I didn't become a hitman afterwards. But never say never.
They say he was an obnoxious guy, but he's the one that left me in awe of a telephone.
His hand-eye coordination is the quickest I've ever seen on a tennis court. He saw the ball early, anticipated it perfectly, and he transferred his bodyweight into his groundstrokes at exactly the right moment. His damaging forehand marked the beginning of modern tennis.
Ischa said: 'I want to create a world that I understand. Therefore I choose my victims carefully. I know what I want to say, so they have to stick to that.' He was a performer, always searching for the truth about himself in every interview he took. Maybe so, but some of his interviews are still among the best ever.
In 1968 Jimi Hendrix toured with The Moving Sidewalks. The band that would later transform into ZZ Top. After the tour Hendrix said on live television that Billy F. Gibbons was America's best guitar player he'd ever seen. He prefers to play one note where others play ten, because he doesn't like showing off. He just wants to play from the heart... He does.
If you haven't read 'Joe Speedboot', make it so. It's the best damn book ever written in Holland. A must-read.