Gijs De Kogel
Freelance Copywriter | Creative Brand Developer
My name is Gijs de Kogel. I’m a freelance copywriter. Ideation, brand development, marketing communication, content creation for all touchpoints: everything I create is designed to connect brands with people. And vice versa.
I work for a great variety of brands at different levels of maturity, because every brand has specific needs. Whether you need help to build your brand from scratch or more specific support on bringing your brand to life in a defined context or touchpoint, I’m happy to think and create along with you. On my own, or with a group of dedicated professionals. Thanks to my elaborate network, I’m able to scale up into a ‘small agency’ very quickly.
I’ve gained more than 2 decades of experience as a senior creative in the advertising industry and as creative brand director for fashion brand Oilily. My work has been awarded by quite a few major award shows, including Cannes Lions, ADCN, Esprix and Effies.
In 1978 he gave me Danny Zuko. I immediately picked up smoking to be like him. And in 1994 he amazed me as Vincent Vega. It was an evenly great performance, although I didn't become a hitman afterwards. But never say never.
They say he was an obnoxious guy, but he's the one that left me in awe of a telephone.
His hand-eye coordination is the quickest I've ever seen on a tennis court. He saw the ball early, anticipated it perfectly, and he transferred his bodyweight into his groundstrokes at exactly the right moment. His damaging forehand marked the beginning of modern tennis.
Ischa said: 'I want to create a world that I understand. Therefore I choose my victims carefully. I know what I want to say, so they have to stick to that.' He was a performer, always searching for the truth about himself in every interview he took. Maybe so, but some of his interviews are still among the best ever.
In 1968 Jimi Hendrix toured with The Moving Sidewalks. The band that would later transform into ZZ Top. After the tour Hendrix said on live television that Billy F. Gibbons was America's best guitar player he'd ever seen. He prefers to play one note where others play ten, because he doesn't like showing off. He just wants to play from the heart... He does.
If you haven't read 'Joe Speedboot', make it so. It's the best damn book ever written in Holland. A must-read.