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Gijs de KogeL

Is a natural-born storyteller.

He connects brands with people by creating inspiring content-driven communication and memorable brand experiences. 

In a hurry? Feel free to download the full resume of Gijs de Kogel here.


Gijs de Kogel started his career as a copywriter at TBWA\Direct Company (currently TBWA\Neboko). 

At the time, the most successful agency of TBWA\ in the Netherlands, specialized in brand activation and integrated advertising campaigns. Gijs worked with different art directors for brands such as Heineken, KLM, Eneco Energie, Telfort, Cup-a-Soup, Absolut Vodka, Unicef and Plan. He left TBWA\ in the midst of 2004 to work for different agencies among which PPGH\JWT (currently J. Walter Thompson Amsterdam). At PPGH/JWT he focused on creating tv commercials for brands such as Vodafone, Knorr, Sportlife, BMW, NS, Andrélon and ABN Amro. In 2007 Gijs started freelancing for ad agencies such as TBWA\Neboko, DDB Amsterdam, Etcetera, Ogilvy Amsterdam, Muse, Selmore, Being There, Roorda Reclamebureau and many more. He worked on tv commercials, brand activations, digital marketing content, brand experiences as well as integrated advertising campaigns for a variety of brands.

In 2009 Gijs made an interesting side-step when he was asked to join ‘Oilily’ as a worldwide marketing & e-commerce director to reposition the brand after its bankruptcy. In a few years’ time he turned the brand upside-down. The ‘flowerpower'-style clothing of the eighties and nineties that had offered a refuge to those who wanted to differentiate themselves from the status quo, was now turned into a fresh, modern-day brand that could compete with elite fashion brands such as Marc Jacobs, Paul Smith and Stella McCartney. The online Oilily store that Gijs and his team launched in 2010 grew into one of the most important sales channels of the brand showing an annual growth of 25-40% each year.

Today, Gijs de Kogel works as a freelance copywriter & content developer for both ad agencies (DEPT, FHV BBDO, Selmore) and brands with ambition (HMSHost International, Heddes Bouw & Ontwikkeling, Sijthoff Media, Cazebonne). He knows what agencies need from their clients to create outstanding work, but he also understands the stakes of a boardroom marketer. He flourishes in a creative environment with people that dare to take risks to achieve memorable results. 

HOnors & Awards

Through the years the work of Gijs has been repeatedly nominated and awarded by Cannes Lions, D&AD, Clio Awards, Webby Awards, Echo Awards, Epica Awards, ESPA Awards, European Effie Awards, ADCN, Gouden Loekie (Dutch Public Choice Award), Esprix Awards and SAN Awards.


June 2017 - todaY                           Gijs de Kogel   |   Copywriter, Storyteller, Content developer

May 2009 - June 2017                            Oilily World B.V.   |   Worldwide marketing & e-commerce director

June 2007 - August 2011             Hunky Dory   |   Freelance advertising creative

January 2007 - June 2007              UbachsWisbrunJWT  |  Senior copywriter

January 2005 - January 2007      PPGH/JWT  |  Senior copywriter

July 2004 - January 2005               Rapp Collins (part of DDB Amsterdam)  |  Senior copywriter

August 2000 - July 2004                 TBWA\Direct Company  |  Copywriter

superbrands I AM happy to work with


DDB Amsterdam

a friend of mine (DEPT)



JWT Amsterdam


JUMP Retail

Roorda Reclamebureau

Being There

Y&R Not Just Film


Ogilvy Amsterdam




Downtown Aktiemarketing


Rapp Collins

TBWA\Direct Company

Lowe + Draft



2000 - 2000         Hogeschool van Utrecht  |   Cursus Concept Development (FORUM)

1990 - 1996           Hogeschool INHolland   |   Bachelor Engelse taal- en letterkunde

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