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Gijs de Kogel started his career as a copywriter at TBWA\Direct Company (currently TBWA\Neboko).
At the time, the most successful agency of TBWA\ in the Netherlands, specialized in brand activation and integrated advertising campaigns. Gijs worked with different art directors for brands such as Heineken, KLM, Eneco Energie, Telfort, Cup-a-Soup, Absolut Vodka, Unicef and Plan. He left TBWA\ in the midst of 2004 to work for different agencies among which PPGH\JWT (currently J. Walter Thompson Amsterdam). At PPGH/JWT he focused on creating tv commercials for brands such as Vodafone, Knorr, Sportlife, BMW, NS, Andrélon and ABN Amro. In 2007 Gijs started freelancing for ad agencies such as TBWA\Neboko, DDB Amsterdam, Etcetera, Ogilvy Amsterdam, Muse, Selmore, Being There, Roorda Reclamebureau and many more. He worked on tv commercials, brand activations, digital marketing content, brand experiences as well as integrated advertising campaigns for a variety of brands.
In 2009 Gijs made an interesting side-step when he was asked to join ‘Oilily’ as a worldwide marketing & e-commerce director to reposition the brand after its bankruptcy. In a few years’ time he turned the brand upside-down. The ‘flowerpower'-style clothing of the eighties and nineties that had offered a refuge to those who wanted to differentiate themselves from the status quo, was now turned into a fresh, modern-day brand that could compete with elite fashion brands such as Marc Jacobs, Paul Smith and Stella McCartney. The online Oilily store that Gijs and his team launched in 2010 grew into one of the most important sales channels of the brand showing an annual growth of 25-40% each year.
Today, Gijs de Kogel works as a freelance copywriter & content developer for both ad agencies (DEPT, FHV BBDO, Selmore) and brands with ambition (HMSHost International, Heddes Bouw & Ontwikkeling, Sijthoff Media, Cazebonne). He knows what agencies need from their clients to create outstanding work, but he also understands the stakes of a boardroom marketer. He flourishes in a creative environment with people that dare to take risks to achieve memorable results.
HOnors & Awards
Through the years the work of Gijs has been repeatedly nominated and awarded by Cannes Lions, D&AD, Clio Awards, Webby Awards, Echo Awards, Epica Awards, ESPA Awards, European Effie Awards, ADCN, Gouden Loekie (Dutch Public Choice Award), Esprix Awards and SAN Awards.
June 2017 - todaY Gijs de Kogel | Copywriter, Storyteller, Content developer
May 2009 - June 2017 Oilily World B.V. | Worldwide marketing & e-commerce director
June 2007 - August 2011 Hunky Dory | Freelance advertising creative
January 2007 - June 2007 UbachsWisbrunJWT | Senior copywriter
January 2005 - January 2007 PPGH/JWT | Senior copywriter
July 2004 - January 2005 Rapp Collins (part of DDB Amsterdam) | Senior copywriter
August 2000 - July 2004 TBWA\Direct Company | Copywriter
superbrands I AM happy to work with
GREAT AGENCIES I HOOk UP WITH
a friend of mine (DEPT)
Y&R Not Just Film
Lowe + Draft
2000 - 2000 Hogeschool van Utrecht | Cursus Concept Development (FORUM)
1990 - 1996 Hogeschool INHolland | Bachelor Engelse taal- en letterkunde