Gijs de Kogel

copywriter  |  storyteller  |  content developer

Gijs de Kogel helps brands to express its personality through a distinct tone of voice and engaging content-driven communication for every touchpoint.

Gijs combines his creative skills with a strong strategic insight to create content that makes a brand instantly recognizable. He has gained on- and offline experience as a senior creative in the advertising industry and as creative director (marketing & e-commerce) at fashion brand OILILY.

Some well-known taglines (payoffs) created by Gijs, are: 

Let op! Geld lenen kost geld (AFM) | Knorr. Maak er wat van. (Unilever) | Word geen slaaprijder (Min. van Infrastructuur en Waterstaat) | WAT BEN JIJ VAN PLAN? (Plan Nederland) | Kinderen eerst. (Unicef) | Something for you means everything to her (Return to Sender).

His work has repeatedly been nominated and awarded by Cannes Lions, D&AD, Clio Awards, Webby Awards, Echo Awards, Epica Awards, ESPA Awards, European Effie Awards, ADCN, Gouden Loekie (Dutch Public Choice Award), Esprix Awards and SAN Awards.

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Gijs de Kogel

SingelStaete (office 109)

Singel 250


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    Ischa Meijer was a performer

    Ischa said: 'I want to create a world that I understand. Therefore I choose my victims carefully. I know what I want to say, so they have to stick to that.' He was a performer, always searching for the truth about himself in every interview he took. Maybe so, but some of his interviews are still among the best ever.