Gijs de Kogel

copywriter  |  storyteller  |  content developer

Gijs de Kogel helps brands to express its personality through a distinct tone of voice and engaging content-driven communication for every touchpoint.

Gijs combines his creative skills with a strong strategic insight to create content that makes a brand instantly recognizable. He has gained on- and offline experience as a senior creative in the advertising industry and as creative director (marketing & e-commerce) at fashion brand OILILY.

Some well-known taglines (payoffs) created by Gijs, are: 

Let op! Geld lenen kost geld (AFM) | Knorr. Maak er wat van. (Unilever) | Word geen slaaprijder (Min. van Infrastructuur en Waterstaat) | WAT BEN JIJ VAN PLAN? (Plan Nederland) | Kinderen eerst. (Unicef) | Something for you means everything to her (Return to Sender).

His work has repeatedly been nominated and awarded by Cannes Lions, D&AD, Clio Awards, Webby Awards, Echo Awards, Epica Awards, ESPA Awards, European Effie Awards, ADCN, Gouden Loekie (Dutch Public Choice Award), Esprix Awards and SAN Awards.

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Gijs de Kogel

SingelStaete (office 109)

Singel 250


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    Billy F. Gibbons rules the blues

    In 1968 Jimi Hendrix toured with The Moving Sidewalks. The band that would later transform into ZZ Top. After the tour Hendrix said on live television that Billy F. Gibbons was America's best guitar player he'd ever seen. He prefers to play one note where others play ten, because he doesn't like showing off. He just wants to play from the heart... He does.