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HMSHost takes over Broodzaak from NS Stations

Bijgewerkt: 15 jan 2019



HMSHost International is the new owner of all 29 locations of the Broodzaak chain at NS Stations across the country. The contract entered into force on 1 December 2018 after HMSHost International had won the tender in August 2018. The contract has a duration of 10 years and equals a 300 million euro turnover.


Thanks to Marlijn van Straaten (VP concepts & marketing HMSHost), Lysanne Denneboom (freelance marketer) and Maarten van Ginneke (manager concepts & marketing HMSHost), I was asked to create a concept and storyline for the bidbook. Together with Job van Oel (freelance copywriter) I also wrote all copy for the winning bidbook.


I'm proud to say we ended up winning the biggest tender ever for HMSHost International, taking out a lot of national and international contenders along the way. The tender was covered by a variety of major national and international b2b news networks as well as renowned news networks.

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